Twitter is an effective tool to communicate with people around the world and engage with them in these following ways:
1. Short messaging people publicly.
2. Short messaging to a specific person.
3. Short messaging to a specific person privately.
This is also known as a microblogging service. It means tweets are off hundred forty characters to accommodate people to view it on their mobile phones. Twitter handle is a username. It represents you or your company on Twitter. Follower means someone who has subscribed to the updates on somebody‘s twitter.
While following, people learn about the updates appearing on their twitter home page and know the other’s activities. Thus, Twitter is a relationship building or relationship maintaining tool just like networking to meet potential customers and obtain leads for the business. The following are the tips to make your business visible on twitter:
1. Join #FF
It stands for follow Friday. Tweeters generally recommend followers with #FF Hashtags. It is a funny process to make people follow you and make your brand visible in the market. A list of Twitter followers has to be prepared selectively, include Hashtags and the reason for your recommendation to them.
2. Posting Your Popular Content
Post your popular content regularly so as to enable followers who have missed them earlier, would be able to read. These posts should be made at an interval of a month or week depending on the market sentiments.
3. Forward Tweets From Other Tweeters
Forwarding others Tweets will enable you to build your community and increase your followers. Sharing posts of the people who share your posts will indicate a quid pro which will be considered an act of kindness.
4. Find Time To Engage
If you long to be seen than you need to engage a lot with your followers on Twitter. The three tools are Tweet, Retweet and engage consistently wherein you will make your business visible and build your community, relationships, your influencers.
5. Automated Posts
Automated posts constitute to be an effective social media marketing tool. An average Tweet has a small lifespan. Making your Tweets automated, your business will be visible before the posts die.
6. Authority To Pin A Post
Posts are not pinned automatically and you need to pin them manually. A pinned post is the post which is first seen by people while visiting your Twitter business profile. Instead of pinning random posts, you should pin the actual media.
7. Trending Hashtags
Trending Hashtags appear on the side of your Twitter newsfeed. They offer a unique opportunity to bring you closer to the what you care about, your location and the person you follow.
8. Attractive Visual Content
Research suggests that an information coupled with an image remains for a long time in the memory of a person. If your Twitter communication ideas do not have graphics and images then your business will lose the visibility on social media.
9. Advertise On Twitter
Promoted posts are followed by 80% of Twitter followers and thereby make your business more visible on the Social Media.