With hundreds and thousands of users, Twitter is one of the biggest and most important platforms on the internet right now, and consequently one can’t afford to avoid it. Twitter is a whole different ball game, and if you master the game, the rewards are very fulfilling.
One does not have to be a marketing expert to be a success on Twitter; one just needs to follow a couple of things and experiment a lot. Here are some of the essential rules that will help you pull off Twitter marketing effectively.
10 Rules For Effective Twitter Marketing:
1. Mind The Basics:
You need to get the basics right, and by basics, I mean your Twitter profile. Make sure there is an easy and recognizable username, a good profile and cover picture. There should be a short and smart bio or description along with the link to the official website.
2. Concentrate On Building Relationships:
Unlike other social media platforms like Facebook, Twitter is less about flaunting yourself and more about building relationships with other users or your customers. That is the goal, and you should never forget it. You will need to set things up and make posts with that in mind.
3. Posts Valuable Things Only:
One major way of upping our Twitter game or proving the accounts worth in the platform is by posting only quality things. As to what is a quality post, you need to find that out by trial and error. See what works best for your audiences and don’t hesitate to experiment.
4. Use Hashtags Properly:
A lot of people tend to hashtag everything or use the wrong hashtag. To use hashtags properly, you need to understand the purpose of hashtags. It’s not too hard to use the right hashtag, all you need to do is put the phrase in the search tab and see what other people are looking for.
5. Use Videos:
Several experiments over the past few years have shown that videos are more engaging than a text post or even an image post. But videos work differently on different platforms. You can definitely make use of videos but only when you know what you are doing.
6. Post Trivia:
One of the most effective yet largely ignored way of engaging your audience is by posting trivia. Find trivia that will be relevant to your profile and begin posting them. Make sure you check and double check because you don’t want to end up posting something fake.
7. Experiment A Lot:
Use services like twchat.com that “allows you to create real-time chat rooms based on twitter hashtag.” Experiment with tools and see how effective they are for your business or profile. There are several other third-party services that you can use, several other chat rooms for you to experiment with.
8. Direct Messaging:
A very unappreciated and underused tool for Twitter. There are some ways you can use the Twitter direct messaging system; you can thank people following you and encourage them to visit your website, you can start friendly chats to get the ball rolling and build relationships.
9. Always Reply:
Weather someone DMs or if someone tweets you, make sure you respond as soon as possible and be reasonable and sensitive about your response.
10. Use Scheduling Tools:
It saves you time and helps keep track of the work that you are doing on Twitter. You will need to see how your efforts are converting and plan what you need to do based on what you find.
Is there anything else that you do for Twitter marketing? Let us know.