Twitter is one of those sites where your presence is essential. Whether you are a big company or small, whether you are just starting out or you are an expert in your field; Twitter is for both professional as well as personal use.
Besides showing your presence online, people/companies join Twitter for other reasons too like driving traffic to their websites, or for generating leads for driving sales. In this post, we are talking about the latter. Here we are listing down 10 easy to follow tips for generating leads on Twitter that’ll eventually help drive more sales in your business.
You will need to keep your account active. And active accounts has proven to have more reach than an inactive account. They also leave more impression, given that you use the right hashtags (more on this below). Having a plan will help here.
Using the right hashtag is the key to reaching more and more people interested in that particular topic. Before adding a hashtag, do research. Type the word on Twitter search and see what is being recommended. Use the first recommendation.
Whatever you post on Twitter should be value driven. That is it should provide valuable content to the people who follow you. The content should be a target for your audience and not posted for the sake of posting. Twitter recognizes such activities.
Try to post lessons that can be implemented by your followers. Create lesson based articles on your website and share them. Also, share or retweet lesson posts of other Twitter accounts that you follow. Don’t hesitate to engage on Twitter.
Twitter Landing Page
Since your goal is to generate leads on Twitter, it’s a good idea to build a landing page targeted towards visitors from your Twitter account. You can analyze what sort of content people on Twitter want from your account and create a landing page accordingly.
If you have been on Twitter for long, you are bound to notice a few accounts that are pretty engaging via weekly chats. Join that discussion, not for the sake of joining them but offer valuable insight into whatever you are saying. This will help expand your reach and influence.
One of the goals of tweeting should be to build trust and accordingly you will have to come up with plans and strategies. Let’s be realistic; one can build trust in just a few days or even a few weeks. Studies show that it requires at least, eight months to develop trust on social media platforms.
Don’t randomly follow people; it’s a very lame move. Reduce the number of followers and follow the real twitter followers whom you genuinely would like to follow, who’ll add meaning and valuable content to your timeline.
If you have a blog link it up to your account. Alternatively, you can share whatever you post on your blog with your Twitter followers. It’ll give them a sense of virtual intimacy and sense of personally serving. Its a great strategy with great returns.
If nothing works, you can aim for a few sponsored post, to boost your reach and engagement. Create a plan on how much you can spend and how you want to spend it.
Tell us what you are doing to generate more lead that’ll help drive sales on Twitter?