Twitter is one of the three social media platforms (others being Facebook and Instagram) where every brand every company needs to have its presence. Creating a Twitter account does not end with uploading a profile picture, cover picture or posting description.
Building a platform with active followers is hard. There are so many things that need time and attention. Having a large number of followers than just a few handful ones are more important, although some people like to state otherwise. Here are some proven methods that’ll help your brand get more followers:
Top Methods To Get More Followers For Your Brand:
Inform To Engage:
You must ask yourself, what is your purpose of being on Twitter. Its a place for information and engagement and that’s what you need to do with your account. The tweet must serve the purpose of informing your followers of what’s going in your brand. Tweets must be beneficial to your followers.
Use the Twitter button to every email that you send. Email campaigns are very effective if done right. Most companies don’t bother with adding social media buttons to their emails, but that’s a missed opportunity. Add your Twitter button at the bottom of your email so that people come to your Twitter account to follow it.
Add social media button on your websites, preferable somewhere where people can see. You can choose either of the three places where the buttons are most visible: top left of the website, middle left on the website or somewhere at the footer. Make sure to have a good theme that allows putting buttons in these places.
On Business Cards:
If you use business cards, it’s preferable that you name your Twitter handle. People just might want to see if you are a legit business and end up following your account. As you can imagine, Twitter helps legitimize your business and help it scale, one follower at a time.
Promote On Twitter:
Advertising on Twitter is a good idea as it will help spread brand awareness and prompt more people to follow you. Better use promotion for giveaways and contest because it usually naturally brings more retweets and followers. Ask people to follow in order to win. It offers both brand awareness and followers.
Write Attractive Tweets:
You must be ber persistent with the tweets you put out. You also need to make a plan on what kinds of tweets you’ll write a post every day. Make a note of what receives most engagement and create more tweets of the same kind. You need to be consistent.
Twitter Links On Other Social Media Sites:
If you have accounts on other social media sites, you need to use it add Twitter on those accounts. For instance, go to Facebook’s ‘About’ section and add the brand’s Twitter account. Also, make a post saying that you have a Twitter account too so that people can directly follow the link to your Twitter handle.
You need to retweet your posts as well as posts from other people. Remember to retweet only relevant post both from your followers as well as non-followers.
And the last advice is that you need to reply when someone tweets you. Be as quick as possible. On social media, people need to feel a personal touch instead of feeling that some bot is replying to their queries.
If you find these tactics helpful, do share it on your social media accounts.