For businesses, big or small, Twitter is a place to be. One needs to be present on Twitter to be called legitimate. But one also needs to keep the account active therefore one needs to devote to spending time each day on the social media platform.
There are millions of Twitter users and to make the most of it, you will need to follow a few essentials rules in Twitter marketing. This post is designed to provide some handy tips on how you will promote your business, especially small business on Twitter.
Tips To Promote Your Business On Twitter:
1. Set Profile Properly:
The Twitter should visually look appealing and appropriate. For this, you will need to put up a good profile picture as well as the good cover picture. Make sure the cover picture is something that related to your company or the products that you make.
You can get a picture taken of your employees and make that your cover picture. Write a short but attractive bio and then link up the blog or the website that you have.
2. Have A Plan:
Knowing what you want your Twitter account for is important. You will need to develop an understanding of what your audience wants to know from your account, and the only way to do this is by trial and error.
Your plan must also include strategies for attracting new potential customers. There are several analytical tools that you can use to measure the effects and engagement of the posts that you are making online.
3. Tweet Regularly:
This should be of top priority on your plan. Tweeting regularly has visibly increased impressions and tends to draw attention and eventual engagement. Try posting at different times of the day and then using analytics you can find out when is the perfect time to post.
Also using analytics should give you an idea of what sort of post gives your audience a kick and make the sure post more of those. Tweeting regularly has another benefit. When someone searches for your business only, Google tends to highlight your tweets, and this will help legitimize your business.
4. It’s A Two-Way Communication:
As per experts, you need to be personal on social media accounts because of the nature of the platform. This is why you find so many accounts posting emojis and different headlines on their post that they share on social media.
You will need to be quick in your reply, and if possible, you can leave your first name at the end of the reply which will help give a personal touch to your Tweet. This way your customers or potential customers will feel they have personalized service.
It’s advisable that you set aside a budget which you can use to promote your tweets to reach a larger audience and draw potential users. You can experiment with these promotion to see what sort of advertisements are best suited for your business.
When you make a plan at the beginning or end of the month, experimenting with promotion should be one of your biggest agendas.
Is there any other promotion tactics that you use on Twitter? Share it with us!