Doing business in platforms like Twitter is really difficult because these platforms are already saturated. We live in an attention economy where our attentions are sold and bought. As such, in places like Twitter, it’s hard to get attention.
Its likely that a rival and bigger brand is already hoarding a lot of limelight. So how exactly will you reign supreme in a platform such as Twitter? We have an answer for you. In this post, we’ll discuss five things that you can do as a way to use Twitter for business marketing.
One of the thing that you will have to plan very on is the posting frequency. There needs to be a strategic plan for who often you will post and mind you will have to be regular. By regular I don’t mean every day but at least three to four days every day.
You can make use of tools like Buffer, Crowdfire in order to get schedule posts because it’s very likely that you’ll miss a designated post date. This will keep your accounts active on a regular basis and give off the impression of being ready to communicate in case anybody wants to reach out.
Engage With People
Once you start drawing attraction, you will start seeing people retweet your posts and quoting or replying. At this point, you will have to offers comments or reply. And mind it, you will have to be very quick about it because if you wait for two, three days you won’t be able to draw your followers in hearty conversations.
If need be, you will have to hire someone to deal with the storm of comments and replies for the most of the day.
Join The Trend Hype
When you find something trending, get on the hype train. If something is trending, you might want to say something that connects the trending topic with that of something about your brand and make a post.
If you can catch your followers fancy, the tweet could be a huge hit, and you’ll experience a surge in your followers, likes, retweets, and replies. Doors will open for new business opportunities.
Now after all your plans are set, and you are already executing these deftly, its time that to start analyzing which plans are working well for the Twitter account and what is not. Next what you will have to do is more of the former and less of the latter.
You can look at the stats that the platform provides or else if you are using a scheduling tool then all you will need to do is see what the stats of the tool is saying. Better use both the tools and see what you find out.
One of the things that you can do you get attention on the platform is advertise your posts. Create the best post you can, preferably do something about the surrounding a video post and then start advertising it. Bet you will get a hundred followers within a day and also depending on your advertising package.
Tell us how well you are doing in business marketing on Twitter?